Privacy Policy

This Privacy Policy ("Policy") applies to 397pk (the "Platform"), an English-language online betting and live casino information service accessible at https://397pk.cam. The Platform serves users primarily in Pakistan, publishing betting guides, responsible gambling resources, odds explanations and entertainment content in plain English.

This Policy describes the types of personal data we may collect from you when you visit or interact with 397pk, the purposes for which we process that data, the legal bases on which we rely, your data rights and how to exercise them. It also explains how we protect the information you share with us.

By accessing or using 397pk, you acknowledge that you have read this Privacy Policy and consent to the data practices described herein. This Policy should be read alongside our Terms & Conditions.

This Policy applies to all personal data collected, processed or stored by 397pk in connection with the Platform at https://397pk.cam and any pages or subdomains therein. It does not apply to the data practices of third-party websites, operators or services linked to or referenced within 397pk's content.

If you are accessing 397pk from Pakistan or any other jurisdiction, this Policy applies to your use of the Platform regardless of your location. You are solely responsible for understanding whether your access to and use of the Platform complies with the laws of your jurisdiction, including Pakistan's data protection framework and its Prevention of Gambling Act, 1977.

397pk may collect the following categories of data when you use the Platform:

397pk does not collect: payment card details, bank account numbers, government-issued ID documents, gambling account credentials, health data, biometric data or any other special-category personal data. We do not request or store PKR transaction details, Easypaisa or JazzCash account numbers, or any financial instrument information.

We collect personal data through the following means:

• Automatic collection: Technical and usage data is collected automatically when you visit 397pk through server logs, analytics platforms and similar technologies.
• Cookies and similar technologies: Cookies may be set when you visit the Platform to support functionality, remember preferences and collect aggregated usage statistics. See Section 9 for full cookie details.
• Direct submission: If you choose to contact 397pk by email or through any contact mechanism on the Platform, we will collect the information you voluntarily provide in that communication.

Where applicable data protection legislation requires a legal basis for processing personal data, 397pk relies on the following:

• Legitimate interests: Processing technical and usage data to operate the Platform, maintain security, prevent fraud and improve content is necessary for our legitimate interests as a publisher, provided these interests are not overridden by your rights.
• Consent: Where you voluntarily submit personal data — for example, by contacting us — your submission constitutes consent to our use of that data for the stated purpose. You may withdraw consent at any time by contacting us.
• Legal obligation: We may process and retain data where required to comply with applicable law.

Personal data collected by 397pk is used for the following purposes:

• to deliver and maintain the Platform, ensuring pages load correctly and content is accessible;
• to analyse how users interact with the Platform — which articles are most read, which sections generate the most engagement — so we can improve content quality and navigation;
• to detect, investigate and prevent security incidents, fraudulent activity or technical abuse of the Platform;
• to respond to communications you voluntarily initiate with 397pk;
• to comply with legal obligations applicable to the Platform's operation;
• to maintain aggregate, anonymised performance and traffic statistics.

We do not use your personal data to send unsolicited marketing communications, build individual profiles for advertising targeting, or share data with gambling operators for customer acquisition purposes.

397pk does not sell, rent or trade personal data. We may share data only in the limited circumstances described below:

397pk uses cookies and similar technologies to support the operation of the Platform and collect aggregated usage data. The categories of cookies used are as follows:

You can control and manage cookies through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies or be notified when new cookies are set. Please note that disabling certain cookies may affect the functionality of some sections of the Platform.

We do not use cross-site tracking cookies or cookies that build individual advertising profiles. We do not serve behavioural advertising on 397pk.

397pk retains personal data only for as long as is necessary to fulfil the purposes described in this Policy, or as required by applicable law.

• Technical and usage data collected via analytics is retained in aggregated or pseudonymised form for up to 24 months, after which it is deleted or further anonymised.
• Server log data (including IP addresses) is retained for up to 90 days for security and fraud-prevention purposes, then deleted.
• Contact communications are retained for as long as is necessary to address your enquiry and for a reasonable period thereafter, unless a longer retention period is required by law.

When data is no longer required, it is deleted or anonymised in a secure manner. You may request earlier deletion of your data by contacting us as described in Section 17.

397pk implements appropriate technical and organisational measures to protect personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• TLS/SSL encryption for all data in transit between your browser and 397pk's servers;
• access controls restricting data access to authorised personnel only;
• regular security assessments of the Platform's infrastructure and code;
• secure hosting with reputable infrastructure providers operating to recognised security standards.

While we apply reasonable security measures, no internet transmission is completely secure and we cannot guarantee absolute security. You should take care to protect your own device, browser and any accounts you hold on third-party platforms.

Depending on the data protection laws applicable in your jurisdiction, you may have the following rights in relation to personal data we hold about you. To exercise any of these rights, please contact us using the details in Section 17.

We aim to respond to all valid data rights requests within 30 days. In complex cases, this may be extended by a further 60 days, and we will notify you accordingly. We will not charge a fee for reasonable requests.

The operation of 397pk may involve the transfer of personal data to countries outside the jurisdiction in which you are located, including countries outside Pakistan. This may occur where, for example, our hosting infrastructure or analytics service providers are located in other countries.

Where such transfers occur, we take reasonable steps to ensure that appropriate safeguards are in place — such as contractual data protection clauses between 397pk and its processors — so that your data receives a level of protection consistent with this Policy.

By using 397pk, you acknowledge that your data may be transferred to and processed in countries other than your country of residence. If you have questions about specific transfers, please contact us as described in Section 17.

397pk is strictly an adults-only platform. Access is permitted only to individuals who are at least 18 years of age, or the higher minimum age required by the operator or license jurisdiction applicable to any gambling service accessed via information on this Platform.

We do not knowingly collect, process or store personal data from individuals under the age of 18. If we become aware that a minor has submitted personal data to 397pk, we will take prompt steps to delete that data from our records.

If you are a parent or guardian and believe that a minor in your care has accessed 397pk or provided personal data to us, please contact us immediately using the details in Section 17.

397pk may contain references or contextual links to third-party websites, platforms or services. This Privacy Policy applies only to 397pk. We have no control over and accept no responsibility for the privacy practices, data handling or content of any third-party site or service.

If you navigate to a third-party platform — such as a gambling operator, payment provider or external resource — you do so at your own risk, subject to that third party's own privacy policy and terms. We encourage you to review the privacy policies of any external site you visit.

Payment method names referenced on 397pk — including Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — are mentioned as familiar local payment references only. We have no data-sharing relationship with these providers and do not transmit user data to them.

397pk reserves the right to update or revise this Privacy Policy at any time. When changes are made, the "Last Updated" date at the top of this page will be revised. Material changes that significantly affect how we handle your personal data will be communicated prominently on the Platform.

Your continued use of 397pk after a revised Policy has been published constitutes your acceptance of the updated terms. We recommend reviewing this page periodically to stay informed about how we handle your data.

If you have any questions, concerns or requests regarding this Privacy Policy or the way 397pk handles your personal data — including requests to exercise your data rights — please contact us. We will respond to all valid enquiries without undue delay.

The email address above is displayed as plain text only and is not a clickable link. Please copy it manually into your email client. We do not accept responsibility for correspondence sent to incorrect addresses.